Why We Only Launch With 4 Shades (And Why That's Actually Better for You)

Premium Ingredients at the Right Price: ₹280 Launch Offer

The Question Everyone's Asking

Only 4 shades? Why not 20? Why not 50?

It's a fair question. Walk into any beauty store and you'll see brands offering 30, 40, even 100+ shades of lipstick. So why did Desire Cosmetics launch with just four carefully curated liquid lipstick shades?

The answer is simple: We chose quality over quantity. Always.

Here's the full story of why fewer shades means better lipstick, healthier ingredients, and exceptional value for your money.

The Beauty Industry's Dirty Secret:

More Shades = Compromised Quality

Let's talk about what happens when brands launch 50+ shades at once.

The Hidden Cost of Extensive Shade Ranges:

1. Rushed Formulation When brands prioritize quantity, they often use the same base formula across all shades, simply adding different pigments. This means:

• Darker shades become patchy

• Lighter shades look chalky

• Mid-tones lack depth

• No shade is truly optimized

2. Ingredient Compromises To keep costs manageable across dozens of shades, brands cut corners:

• Lower quality oils and moisturizers

• Synthetic ingredients instead of natural ones

• Cheaper pigments that fade quickly

• Preservatives with questionable safety profiles

3. Markup Madness That ₹2,000 lipstick with 100 shades? You're paying for:

• Inventory storage for 97 shades you'll never try

• Celebrity endorsement fees split across the range

• Marketing campaigns for every single shade

• Retail space to display them all

The Result: Mediocre lipsticks at premium prices.

Our Philosophy: Master Four, Perfect Four

At Desire Cosmetics, we asked ourselves a different question:

"What if we perfected just four exceptional shades instead of creating 40 average ones?"

What "Perfection" Means to Us:

✓ Premium Ingredient Investment

With only four shades to formulate, we invested heavily in each one:

• Organic Almond Oil for deep nourishment

• Virgin Coconut Oil for hydration

• Therapeutic Lavender Oil for healing

• Pure Vitamin E (Tocopheryl Acetate) for anti-aging

• Natural Beet Root Extract for color

✓ Intensive Testing

Each shade underwent months of testing:

• On multiple Indian skin tones

• In various climates and conditions

• For comfort, longevity, and safety

• For the perfect balance of pigment and care

✓ Zero Compromise

We didn't dilute quality to hit a price point. Instead, we eliminated unnecessary costs:

• No celebrity endorsements (₹400 saved per unit)

• No retail store overhead (₹350 saved)

• No excessive marketing (₹200 saved)

• Direct to you = honest pricing

Meet Our Four Perfected Shades

1. Wine Kiss - The Bold Red Statement 🍷

Who It's For: All skin tones - the universal confidence booster

The Color: A stunning classic red with wine-inspired depth and richness

Why We Made It: Every woman deserves a perfect red lipstick that makes her feel powerful, confident, and beautiful

What Makes Wine Kiss Special:

• True red pigmentation that doesn't turn orange or pink on Indian skin tones

• Rich, wine-red depth that photographs beautifully and commands attention

• Sophisticated enough for weddings and formal events, bold enough for daily confidence

• Works flawlessly across all Indian skin tones - from fair to deep

• The quintessential power lipstick every woman needs

Premium Ingredients in Action: The Almond Oil and Coconut Oil base ensures this bold red glides on smoothly without the drying, cracking, or feathering effect typical of red liquid lipsticks. The natural Beet Root Extract provides vibrant, non-toxic pigmentation that lasts.

Health Benefits:

• Vitamin E protects lips from environmental damage and free radicals

• Lavender Oil soothes and prevents chapping even with bold color

• Beet Root Extract provides natural, safe red pigmentation (no synthetic dyes!)

• No harmful colorants like FD&C Red or coal tar derivatives

Perfect For:

• Job interviews and presentations (command the room!)

• Evening events and parties

• Date nights and romantic occasions

• Festive celebrations (Diwali, weddings, festivals)

• Any day you want to feel unstoppable

Shop Wine Kiss - ₹280 Launch Offer

2. Maple Latte - The Soft Pink Nude ☕

Who It's For: Fair to medium skin tonesThe Color: A delicate pink nude with warm peachy undertones - like a perfect latteWhy We Made It: The perfect soft, feminine nude that's effortlessly elegant and never looks chalky

What Makes Maple Latte Special:

• Soft pink that looks natural and fresh, never washed out

• Warm peachy undertones specifically prevent the "ghostly" look on Indian skin

• Perfect for professional settings, video calls, and everyday elegance

• Buildable coverage - one coat for subtle, two coats for fuller impact

• The ultimate "your lips but better" pink nude

Premium Ingredients in Action: The silicone complex (Dimethicone + Cyclopentasiloxane) creates that coveted liquid-silk texture without synthetic fillers or heavy waxes, while natural oils keep lips hydrated and comfortable throughout your entire day.

Health Benefits:

• Coconut Oil's antimicrobial properties protect lip health and prevent infections

• Beeswax (Cera Alba) creates a protective moisture barrier without clogging pores

• Almond Oil's Omega-3 fatty acids actively repair damaged or dry lip tissue

• No parabens, no petroleum-based ingredients, no mineral oil

Perfect For:

• Office and professional environments

• Video calls and virtual meetings (looks amazing on camera!)

• Daily errands and casual outings

• Brunch dates and daytime social events

• When you want to look polished with minimal effort

  
  

3. Mulberry Charm - The Light Brown Nude 🤎

Who It's For: Medium to wheatish skin tonesThe Color: A beautiful light brown nude with subtle warmth - the true Indian nudeWhy We Made It: The authentic "your lips but better" shade designed for the majority of Indian skin tones

What Makes Mulberry Charm Special:

• Perfect light brown that enhances rather than masks natural lip color

• Neutral enough for any outfit, any occasion, any time of day

• Neither too pink (like Western nudes) nor too dark - just right

• Ideal for creating that effortless, polished, put-together look

• Tested extensively on wheatish Indian women for perfect color match

Premium Ingredients in Action: The hydrating base of Almond and Coconut Oils ensures comfortable all-day wear without the dryness and flaking commonly associated with nude liquid lipstick shades. Natural pigments provide true-to-tube color that doesn't oxidize.

Health Benefits:

• Tocopheryl Acetate (Vitamin E) actively prevents signs of aging on delicate lip skin

• Coconut Oil provides natural nourishment and keeps lips soft

• Beeswax seals in moisture without synthetic sealants or petroleum

• No artificial fragrances, no irritants, no common allergens

Perfect For:

• Office and work environments (incredibly professional)

• Job interviews and meetings

• Everyday wear that never fails

• Shopping, errands, coffee dates

• When you want to look naturally beautiful without trying

4. Coffee Bean - The Deep Brown Nude ☕

Who It's For: Wheatish to deep skin tonesThe Color: A rich, deep nude brown with natural warmth - like perfectly roasted coffee beansWhy We Made It: For women who want a nude that actually shows up and looks stunning on their beautiful skin tone

What Makes Coffee Bean Special:

• Deep nude brown specifically designed for melanin-rich lips

• Warm undertones that complement Indian skin beautifully and naturally

• Bold enough to make a statement, natural enough to be an everyday nude

• Perfect for those who find typical "universal nudes" too light or unflattering

• Modern, confident color that works day to night seamlessly

Premium Ingredients in Action: The combination of natural waxes and premium silicones ensures Coffee Bean delivers intense, rich color payoff without the cracking, drying, or fading typical of budget liquid lipsticks. You get luxury performance at honest pricing.

Health Benefits:

• Lavender Oil's anti-inflammatory properties actively soothe sensitive lips

• Vitamin E combats free radical damage from pollution (crucial in Indian cities!)

• Natural pigments are gentle and safe on delicate lip skin

• Free from heavy metals, lead, and toxic synthetic dyes

Perfect For:

• Bold everyday confidence

• Modern, sophisticated looks

• Professional settings with personality

• Going out, parties, social events

• When you want a nude that actually looks like YOU

The Health Factor: Why Our Ingredients Matter

What Makes a "Healthy" Lipstick?

You apply lipstick directly to your lips—one of the most absorbent areas of your body. Whatever you put on your lips gets absorbed into your bloodstream and, inevitably, ingested.

That's why ingredient quality isn't just about performance—it's about health.

Ingredients to Avoid (That We Never Use):

❌ Lead and Heavy Metals

Found in many conventional lipsticks, even trace amounts accumulate over time and have been linked to neurological issues.

❌ Parabens

Preservatives that mimic estrogen in the body and have been linked to hormonal disruption and breast cancer.

❌ Phthalates

Chemicals that help products penetrate skin but are known endocrine disruptors.

❌ Synthetic Fragrances

"Fragrance" on a label can hide hundreds of undisclosed chemicals, many of which are allergens or irritants.

❌ Petroleum-Based Ingredients

Mineral oil and petrolatum may feel moisturizing but actually prevent lips from breathing and healing naturally.

❌ FD&C or D&C Color Additives

Synthetic dyes derived from coal tar or petroleum, some of which are banned in the EU.

Ingredients We Do Use (And Why They're Better):

✅ Cera Alba (Beeswax)

• Natural emollient and protective barrier

• Locks in moisture without synthetic sealants

• Anti-inflammatory and antibacterial properties

• Sustainably sourced

✅ Organic Almond Oil

• Rich in Vitamin E, Omega-3, and Omega-6 fatty acids

• Deeply nourishes and repairs lip tissue

• Natural anti-inflammatory

• Gentle enough for sensitive skin

✅ Virgin Coconut Oil

• Antimicrobial properties fight bacteria

• Natural SPF protection (though not a replacement for sunscreen)

• Deeply hydrating without heaviness

• Promotes lip healing

✅ Therapeutic Lavender Oil

• Soothes irritation and inflammation

• Promotes healing of chapped or damaged lips

• Aromatherapy benefits (calming, stress-reducing)

• Natural antiseptic properties

✅ Tocopheryl Acetate (Vitamin E)

• Powerful antioxidant protects against free radical damage

• Prevents premature aging of lip tissue

• Enhances skin barrier function

• Supports collagen production

✅ Natural Beet Root Extract

• Plant-based pigmentation (no synthetic dyes!)

• Rich in antioxidants

• Natural anti-inflammatory

• Safe for ingestion

✅ Premium Silicones (Dimethicone, Cyclopentasiloxane)

• Create luxurious, silk-smooth texture

• Long-lasting wear without drying

• Breathable (unlike petroleum)

• Hypoallergenic

The Result: Value for Money Lipstick That's Actually Good for You

When we say "premium ingredients," we're not marketing fluff. We're talking about:

• Ingredients you can pronounce

• Natural oils over synthetic fillers

• Plant-based pigments over coal tar dyes

• Therapeutic benefits, not just cosmetic coverage

And we're offering all of this at ₹280 (launch offer) instead of the ₹2,000+ other brands charge for similar—or often inferior—formulations.

Value for Money: Breaking Down the ₹280 Price

Let's be radically transparent about what you're paying for:

Your ₹280 Covers:

Manufacturing (₹65):

• Premium organic oils (Almond, Coconut, Lavender)

• Natural Beet Root Extract for pigmentation

• High-grade Vitamin E

• Quality silicones for texture

• Natural beeswax

• ISO-certified facility production

  
  

Packaging (₹35):

• Quality, precision applicator

• Protective, travel-friendly bottle

• Eco-conscious materials

  
  

Quality Control (₹25):

• Lab testing for safety

• Dermatological standards compliance

• Batch consistency checks

  
  

Logistics (₹40):

• Direct delivery to your door

• Secure packaging

• Tracking and insurance

  
  

Operations (₹30):

• Website and platform maintenance

• Secure payment processing

• Customer service

  
  

Our Margin (₹85):

• Reinvested in better products

• Business sustainability

• Serving you better

  
  

GST (₹50.4):

• Government tax (mandatory, 18%)

  
  

What You're NOT Paying For:

❌ Celebrity endorsement (₹500 saved)

❌ Retail store rent (₹400 saved)

❌ Distributor markups (₹300 saved)

❌ Magazine advertising (₹250 saved)

❌ Excessive profit margins (₹500+ saved)

Total Savings: ₹1,950 per lipstick

This Is What Value for Money Actually Means:

• Quality that rivals ₹2,200 lipsticks

• Price that respects your budget

• Ingredients that prioritize your health

• Transparency that honors your intelligence

Why Four Shades Cover More Than You Think

The Science of Curated Shade Selection

Our four shades aren't random. They're strategically designed to cover the full spectrum of Indian skin tones with maximum versatility.

Think of it this way:

Other Brands: 50 shades

• 10 won't work on your skin tone at all

• 20 are just slight variations of each other

• 15 will oxidize or look different than the tube

• 5 might actually work for you

  
  

Desire Cosmetics: 4 shades

• Each specifically designed for distinct Indian undertones

• Each tested extensively on real Indian women

• Each perfected for consistent, true-to-tube color

• All 4 optimized for different occasions and looks

  
  

The Versatility Factor:

Wine Kiss (Red): Power meetings, evening glamour, confidence boost, date nights, festive occasions

Maple Latte (Pink Nude): Daily wear, video calls, professional settings, soft feminine looks, brunch

Mulberry Charm (Light Brown Nude): Office-appropriate, errands, natural everyday, casual elegance

Coffee Bean (Deep Brown Nude): Bold everyday, statement looks, modern sophistication, versatile neutral

Four shades. Endless occasions.

The Premium Lipstick Standard (Without the Premium Price)

What Defines "Premium" Lipstick?

Is it the price tag? The celebrity on the ad? The fancy store it's sold in?

No.

True premium quality is defined by:

1. Ingredient Quality ✓

   We use organic oils, natural extracts, and premium silicones—the same ingredients used in ₹2,000+ lipsticks.

   
   

2. Performance ✓

   Long-lasting, transfer-resistant, comfortable wear, true-to-tube color—we deliver all of it.

   
   

3. Safety Standards ✓

   Dermatologically tested, free from harmful chemicals, gentle on sensitive lips.

   
   

4. Formulation Expertise ✓

   Months of testing, optimization for Indian climate, perfect pigment-to-moisture balance.

   
   

5. User Experience ✓

   Precision applicator, smooth glide, buildable coverage, no patchiness or cracking.

We meet every single criterion. At ₹280.

The Desire Cosmetics Difference:

Feature	Luxury Brands (₹2000+)	Drugstore Brands (₹150-400)	Desire Cosmetics (₹280)
Premium Ingredients	✓ (sometimes)	✗	✓
Organic Oils	✓ (rare)	✗	✓
Natural Pigments	✓ (rare)	✗	✓
Vitamin E	✓	✗ (usually)	✓
Long-lasting	✓	✗ (often)	✓
Hydrating Formula	✓	✗ (often)	✓
No Parabens	✓ (sometimes)	✗ (usually)	✓
No Heavy Metals	✓ (usually)	✗ (not always)	✓
Fair Pricing	✗	✓	✓
Transparent Costs	✗	✗	✓

Bottom Line: Premium quality doesn't require a premium price. It just requires honest business practices.

Good for Health Lipstick: What That Really Means

Beyond "Non-Toxic": Active Lip Care

Most brands focus on what they DON'T include (parabens, sulfates, etc.). We focus on what we DO include—ingredients that actively improve lip health.

Active Benefits of Our Formula:

Immediate (Day 1):

• Smooth, comfortable wear without drying

• No irritation or tingling

• Lips feel moisturized, not stripped

Short-term (1-2 Weeks):

• Reduced chapping and flaking

• Softer, smoother lip texture

• Less need for lip balm throughout the day

Long-term (1+ Months):

• Improved lip barrier function

• Reduced fine lines on lips

• Enhanced natural lip color (from nourishment)

• Fewer instances of lip sensitivity

Why Our Lipstick is Good for Health:

✓ Vitamin E - Protects against environmental damage and pollution (a huge concern in Indian cities)

✓ Almond Oil - Repairs damaged lip tissue and prevents premature aging

✓ Coconut Oil - Natural antimicrobial keeps lips healthy and prevents infections

✓ Lavender Oil - Soothes inflammation and promotes healing

✓ Beet Root Extract - Antioxidant-rich, protects against free radicals

✓ Beeswax - Creates a protective barrier without suffocating lips

This isn't just lipstick. It's lip care with color.

Why the ₹280 Launch Offer Won't Last

The Honest Truth About Pricing

Our regular price will be ₹330. We're offering ₹280 as a launch price for a specific reason:

We want you to try us without risk.

We know what you're thinking: "Premium ingredients for ₹280? There must be a catch."

There's no catch. Just honest pricing.

But ₹280 is genuinely below our ideal margin. We're absorbing some cost to:

• Build trust with new customers

• Let you experience the quality firsthand

• Prove that premium doesn't mean expensive

• Get feedback from early adopters

Once we've established that trust? We'll move to our sustainable price of ₹330—which is still ₹1,670 less than comparable quality lipsticks.

Launch Offer Timeline: Limited to first 1,000 customers or 30 days, whichever comes first.

The Four-Shade Promise

Quality Over Quantity, Always

Will we add more shades eventually? Possibly.

But only when: ✓ We've perfected the formulation✓ We've tested extensively on Indian skin✓ We can maintain ingredient quality✓ We can keep prices honest✓ There's genuine customer demand

We will never compromise quality for quantity.

What We're Building

Desire Cosmetics isn't about having the biggest shade range. We're about:

• Trust: Transparent pricing, honest ingredients

• Quality: Premium formulations, rigorous testing

• Value: Exceptional products at fair prices

• Health: Ingredients that nourish, not just color

• Respect: Treating customers like intelligent adults

Four shades today. Perfection forever.

Frequently Asked Questions

Q: Why only four shades? Will you add more?

A: We launched with four meticulously perfected shades designed specifically for Indian skin tones. Each underwent months of formulation and testing. We may add more shades in the future, but only when they meet our uncompromising quality standards. Quality over quantity, always.

Q: How long does the lipstick last?

A: 6-8 hours with minimal touch-ups, even through eating and drinking. The premium silicone base ensures long wear without the drying effect of typical long-lasting lipsticks.

Q: Is it really healthy for lips?

A: Yes! Our formula contains organic oils (Almond, Coconut, Lavender), Vitamin E, and natural Beet Root Extract. These ingredients actively nourish and protect lips, not just color them. Free from parabens, heavy metals, and synthetic fragrances.

Q: Why is it so affordable compared to other "premium" brands?

A: We eliminate unnecessary costs: no celebrity endorsements (₹500 saved), no retail stores (₹400 saved), no distributor margins (₹300 saved). We pass those savings directly to you. Our ₹280 lipstick has the same quality ingredients as ₹2,000+ luxury brands.

Q: Will the ₹280 price increase?

A: Yes. ₹280 is our launch offer for early customers. The regular price will be ₹330—still dramatically more affordable than comparable quality. The launch offer is limited to the first 1,000 customers or 30 days.

Q: Which shade should I choose for my skin tone?

A:

• Fair to medium: Mulberry Charm

• Medium to wheatish: Maple Latte

• Wheatish to dusky: Coffee Bean or Maple Latte

• Dusky to deep: Wine Kiss or Coffee Bean

Still unsure? Contact us and we'll help you find your perfect match!

Q: Is it transfer-proof?

A: It's highly transfer-resistant but not 100% transfer-proof (which would require harsh, drying chemicals we refuse to use). It survives eating, drinking, and masks with minimal transfer.

Q: Can I wear it if I have sensitive lips?

A: Yes! Our formula is free from common irritants (parabens, synthetic fragrances, heavy metals). The organic oils and Lavender Oil actually soothe sensitive lips. However, if you have specific allergies, check the full ingredient list or do a patch test first.

Q: How is this different from drugstore lipsticks?

A: Three key differences: (1) Premium, organic ingredients vs. synthetic fillers, (2) Natural pigments vs. coal tar dyes, (3) Nourishing formula that improves lip health vs. formulas that dry lips out over time.

Q: Is it vegan?

A: Our formula contains Beeswax (Cera Alba), so it's vegetarian but not vegan. We chose beeswax for its superior natural moisturizing properties and sustainability compared to synthetic alternatives.

The Bottom Line: Sometimes Less Really Is More

In an industry obsessed with "more"—more shades, more products, more marketing—we're choosing differently.

Four exceptional shades instead of forty average ones.Premium ingredients instead of premium price tags.Health-conscious formulations instead of harmful chemicals.Transparent pricing instead of hidden markups.Quality you can feel instead of claims you have to believe.

This is Desire Cosmetics.

Premium ingredients. The right price. Always.

Shop Our Collection

Wine Kiss - The Bold Red Statement | ₹280Perfect classic red for all skin tones - confidence in a bottle Shop Now →

Maple Latte - The Soft Pink Nude | ₹280Delicate pink nude for fair to medium skin tones Coming Soon

Mulberry Charm - The Light Brown Nude | ₹280True Indian nude for medium to wheatish skin tones Coming Soon

Coffee Bean - The Deep Brown Nude | ₹280Rich nude brown for wheatish to deep skin tones Coming Soon

Launch Offer: ₹280 (Regular Price: ₹330)

Limited to first 1,000 customers or 30 days

Premium quality. Honest pricing. Better for your lips. Better for your wallet.

Questions? Contact us at help.desirecosmetics@gmail.com

Follow us: @desire_cosmeticsofficial on Instagram