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Premium Ingredients at the Right Price: ₹280 Launch Offer The Question Everyone's Asking Only 4 shades? Why not 20? Why not 50? It's a fair question. Walk into any beauty store and you'll see brands offering 30, 40, even 100+ shades of lipstick. So why did Desire Cosmetics launch with just four carefully curated liquid lipstick shades? The answer is simple: We chose quality over quantity. Always. Here's the full story of why fewer shades means better lipstick, healthier ingre

January 2025 | 8 min read Why Finding the Right Nude Lipstick Feels Impossible for Indian Women You walk into a beauty store, ask for a "nude lipstick," and the salesperson hands you a pale pink shade. Excited, you try it on—and immediately look like you've dipped your lips in chalk. Sound familiar? If you're an Indian woman who's ever struggled to find a nude lipstick that actually looks nude  on you, you're not alone. The problem isn't you—it's the beauty industry's outdate

The Desire Mandate We believe in one absolute truth: You should only pay for what works. Desire Cosmetics was founded to stop the compromise. We exist because high-performance quality should not be locked behind high prices. We identified the gap for perfected, climate-ready nude shades for the Indian consumer and invested every resource into filling it. We are the Value Disruptor. Our model is ruthlessly simple: Premium Quality: We source skin-safe, high-effi